The purpose of your author website

So, next up a mini-series to check on two of the main components of your author platform and make sure they are working as effectively as they should be.

As we discussed in the Author Platform series, I am a strong believer in an author's website being at the heart of their online presence.

Here's how you can review whether your website is doing the job it should be. What are your answers to these questions? I know I have some work to do!

• Are you blogging fresh content at least once a week for your audience?

• Are you talking to your readers online?

• Are you showcasing yourself as a professional?

• Is it easy for people to buy your book from your website?

• Do you have a fabulous book description?

• Have you pulled reviews from various platforms - Amazon, Goodreads, Twitter - for your website?

• Do you have a media page with your author bio, a cover image of your book, blurb and purchase links?