Friday, 25 October 2013

Tablet and eReader domination!

Just looking at some old tablet and eReader stats as we start to build up to Christmas 2013...

During Christmas 2011, 1.3 million eReaders were sold with Amazon accounting for 92 per cent of the market share.

One in 40 adults in Britain received an eReader for Christmas.

61 per cent of Kindles were received by women (from a YouGov poll of more than 2,000 people).

Over 55s were twice as likely to receive an e-reader as 18 to 23-year-olds.

A survey by the Data Conversion Laboratory revealed that 63 per cent of publishers intended to publish an eBook in 2012.

A tablet was being bought every second in December 2012.
 

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