Building traffic to your website and blog

To conclude this 3-part mini series, here are some ideas to build traffic to your author website and / or blog:

• After a new update to your website or a new blog post, post them out on your social media profiles

• Use your social media profile pages to link back to your website or blog

• Put your website and / or blog address on all marketing and promotional material online and offline

• Have a basic understanding of SEO - search engine optimisation - and use Google Analytics to see how people are arriving at your content, what key words they are searching with and what posts are viewed the most

• Do something exciting on one of your social media platforms - be your main character for a day

• Create additional content surrounding you and your books that you can offer exclusively to entice people to visit your website / blog