Self publishing mistakes

It stands to reason we would eventually end up discussing self publishing mistakes, but it's ok to make mistakes as long as you are learning from them.

Nobody is going to get it right first time because the online world of publishing is constantly evolving.

All of these points I've covered in depth in individual posts within the Self Publishing series, so here are the headlines again:

• DO spend time learning about yourself and your goals, the audience you would like to write for and the book you want to produce

• DO invest in a professional edit and book cover design

• Marketing online is more cost effective, but focus on one or two social media strategies first and give them time to prove themselves before moving onto the next best platform

• DON'T put everything into one book, there has to be more so you are able to build your brand

• Never reuse an ISBN

• DON'T do a massive print run unless you have a solid marketing strategy in place to sell those print copies