The immediate value of selling your eBook for free is that you'll most probably get a fair few downloads, which naturally results in great and instant exposure. Then, continuing with the "pushing sales" theme, keeping the price at 99p will ensure those downloads actually earn you some real bunce.
By just tweaking this winning formula, however, you can get a much better deal for yourself which will pay dividends long term. Pricing at £2.99 after the free book promo will give you 70% revenue from each sale (verses 30% from a 99p sale) whilst also attracting an audience that is more likely to read your book (rather than downloading simply because it was "cheap" and storing it on their device for "later"). You'll break even faster and be attracting the right kind of reader.
Research proves that not all free and 99p books are read - I can testify to this with my own reading habits - impulse buys - but most books priced at £2.99 are because the potential reader has taken a look at the book, read the blurb and the first few pages. They are immediately showing more of an interest in you and your work and are willing to invest that little bit extra.
I've gone into the maths in this earlier post, but the point is to make sure you put a serious value on the time, effort and work you've put into your eBook. Don't pay hundreds of pounds to run an ad campaign for exposure to promote your free eBook!
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