Tuesday, 11 June 2013

Building your blog's readership

As we wrap up this series of posts on developing your author platform and online presence, here are some tips on building your blog's readership.

  • Publish regularly so your readers know when to visit for fresh content.

  • Stick to your niche. Mine is writing, travel and photography and occasionally I chat about other things, but I always bring it back to these three.

  • Write meaningful titles for posts to announce what they're about and to help your reader's navigate your blog. Good titles also help your search engine rankings!

  • When people start commenting, make sure you interact with them. This is what being a writer is all about these days.

  • Something I don't do - but should - is highlight my best posts. At the moment, they're lost in the archive! Create a "Best Posts" category on your blog page or homepage and link back.

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