Ongoing book promotion

Here are some more ways you can promote your book. The good thing is a lot of it you will already be doing, so, with a little extra effort, it could really pay off for you:

• Blogging regularly, not just on the themes of your book, but on topics that interest you. This will keep you visible in search engines.
• Posting in writing and book related forums and generating discussion around your book and its themes.
• Offer author interviews to other bloggers.
• If you can afford to offer a prize like a new Kindle, run a competition or quiz based on your book.
• Organise an interview on Twitter (Twitterview). To do this, start by creating a hashtag for your interview and then invite your followers to ask short questions (with the hashtag included) which you then reply to (with the hashtag included). Advertise on your blog and social networks with a week's lead in time, and block out a whole day for the interview because you will need to run regular searches on your hashtag to view the questions and answer them.

The idea with book promotion is to be as creative as possible and keep coming up with innovative ways to market and sell your work. I'll have some more ideas for you in my next blog post.