Post launch book promotion

Before I take a side road in The Publishing Journey and talk about self publishing, we're going to take a look at ongoing promotion for your book. With the changing face of the Publishing industry, it's not simply a case of launching the book and then sitting back. If you want your work to be a success, post launch is when it really counts.

Here's how you can maintain the momentum:

• Keep commenting and participating regularly on the blogger's websites who took part in your blog tour and virtual book launch.
• Put a link to your book with a picture in your signature so, when you post in forums, you're advertising your book.
• Open an Author's Page on Amazon and link back to your blog so potential reader's can get to know you.
• Offer the first few chapters for free download on Amazon so readers can determine whether they want to read more and buy the book. Remember: A bad review on Amazon is detrimental. Give readers the choice.
•  Start by offering a low book price (if you can control it) and then up it as and when book sales take off. We'll cover more on price points with Amazon in the self publishing section.

Finally, a word of warning: Blogging about book sales will get you publicity (because other writers are chomping at the bit for this information), but you run the risk of being banned by Amazon.